UTM Builder
Create campaign tracking URLs with source, medium, campaign, term, and content parameters.
UTM Builder
Build campaign tracking URLs with UTM source, medium, campaign, term, and content parameters for analytics tools.
Common UTM fields
- utm_source identifies the platform or referrer
- utm_medium identifies the channel such as email, cpc, or social
- utm_campaign groups links under one promotion or launch
How to use UTM Builder
The UTM builder creates campaign tracking URLs with source, medium, campaign, term, and content parameters. It helps keep marketing links consistent.
Developers often use this page when they need utm builder, utm generator, campaign url builder, and utm link builder.
Privacy and data handling
This builder creates campaign URLs on the page for analytics setup and testing.
- Normal use does not require sending your URL or UTM values to a server.
- Avoid placing emails, user IDs, or private data inside UTM parameters.
- Copy buttons use your browser clipboard permission when available.
Examples
Build a newsletter campaign URL
Input
URL: https://example.com
source: newsletter
medium: email
campaign: springOutput
https://example.com?utm_source=newsletter&utm_medium=email&utm_campaign=springKeep campaign names consistent so analytics reports stay clean.
Steps
- 1Enter the destination URL.
- 2Fill in source, medium, campaign, and optional fields.
- 3Copy the final tracking URL and test it before sharing.
Common use cases
- Create links for newsletters.
- Track social posts or ad campaigns.
- Keep campaign naming consistent across a team.
Practical tips
- Use lowercase names if your analytics setup expects them.
- Do not put private data in UTM parameters.
- Keep a naming convention so reports stay clean.
FAQ
What are UTM parameters?
They are tracking parameters added to URLs so analytics tools can group visits by campaign, source, medium, and content.
Do UTM parameters affect SEO?
They do not directly help rankings. Use canonical URLs on pages to avoid duplicate URL problems from tracking parameters.